Millennials seem determined to shake off the apathetic label assigned to them by their elders. For starters, the work ethic gap seems to be a myth. Young folks work hard — and they also want their work to matter. And now they want these investments of time, concern, and money to matter, as well. Making the right investment can see a return for both the investor and for the world, and give us a sense of accomplishment and happiness at work.

Millennials prefer working with socially responsible entities; this may exclude organizations like banks with histories of misleading customers. Why? It’s pretty simple; millennials might just be the first generation to take the phrase “money doesn’t buy happiness” seriously. They want to make strategic investments with the intention of positively impacting the world. Millennials tend to be happier at work when they know the money that passes through their hands is being used for something wholesome.

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Why Millennials Care About Social Impact Investing