Young, female and determined: how millennial social entrepreneurs are changing the world
Kyriacou launched My Green World after seeing some of the destruction of habitats in Borneo during a visit at the age of 25. (For seven years, she has also been involved in a small Sri Lanka-based charity, Dogstar Foundation, which de-sexes and rehomes stray dogs and cats.) In order to raise the funds for the app, Kyriacou sold her car, threw in her life savings and raised funds from family, events and crowd-funding. Two years after starting the venture, she is still working a second job, freelancing in public relations and marketing. “We are not profit-making at the moment,” she says. “I didn’t start My Green World to become rich; it was about having an environmental impact.”
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